Is Wes Anderson Getting This Down?
Got linked to this article about the "marketing genius" behind Jagermeister and Grey Goose. This paragraph made me laugh:
Pretend for a moment you’re the man himself—Sidney Frank, liquor legend. First, you should be aware: You transact much of your business from bed, wearing pajamas and smoking a cigar (it is written into the prenup with your second wife that you are permitted to smoke cigars in bed). When not in bed, you wear a bow tie at all times. Also, you maintain a phalanx of full-time golf pros, at a cost of perhaps half a million dollars a year, simply so you can watch them play the game. You can’t swing a club yourself anymore—too old—so you golf vicariously, directing your pros shot-by-shot down the course. "Hey kid, hit a three-wood to the right of that water hazard," etc.
At first I was thinking that was James Caan's character in Bottle Rocket, but the more I think about it, the more I think about it, the more I think that could be what Max Fischer from Rushmore grows up to be. Or maybe it's Mr. Henry, Max, and Royal all rolled into one, somehow. Anyway, what a paragraph.
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